Digital Marketing Strategist • UW Certified

Himani Mishra

Data-driven marketer delivering ~20% improvement in engagement efficiency through audience segmentation, campaign optimization, and performance analysis.

I own marketing initiatives end-to-end, from strategy and execution to measurement and optimization. Known for bringing structure to ambiguity, prioritizing impact, and turning insights into scalable results.

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Himani Mishra - Digital Marketing Strategist
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About Me

Bridging Technology & Creativity

Education

Digital Marketing Certified from the University of Washington, with a strong foundation in Computer Science Engineering.

Global Perspective

International experience spanning India and Seattle, bringing diverse cultural insights to create locally resonant, globally informed strategies.

Data-Driven

Combining technical SEO expertise with creative storytelling to deliver measurable results and meaningful brand connections.

Experience

Professional Journey

Current

Digital Marketing Strategy Consultant

Seattle Soda / Natural Wave • Seattle, WA

  • Developed PNW-themed storytelling campaigns increasing local brand affinity by 40%
  • Conducted comprehensive website audits identifying critical UX improvements
  • Selected and managed influencer partnerships driving 25% increase in social engagement
Strategy SEO Audit Influencer Marketing
Previous

Administrative Coordinator

Land's End • Redmond, WA

  • Optimized store operations and visual merchandising for enhanced customer experience
  • Streamlined workflows resulting in 30% improvement in team efficiency
  • Coordinated promotional planning and retail floor organization
Operations Process Improvement Team Coordination
Previous

System Engineer

Enhance Rank • Delhi, India

  • Managed technical SEO initiatives driving 50% increase in organic traffic
  • Maintained WordPress infrastructure ensuring 99.9% uptime
  • Collaborated with marketing teams on data-driven growth strategies
Technical SEO WordPress Analytics
Portfolio

Featured Projects

Product Strategy

Amazon Trips

Designed omni-channel customer journey and personalization strategy for spontaneous travel experiences, integrating gamification with Amazon's ecosystem.

User Journey Personalization App Marketing
Brand Strategy

Lola Rose London

Repositioned UK jewelry brand for Seattle millennials, creating content strategy rooted in PNW aesthetics and local coffee culture.

Brand Repositioning Content Strategy Social Media
UX & CRO

Luxury Mattress Brand

Designed conversion-focused digital experience with A/B testing protocols, reducing decision paralysis for high-ticket purchases.

Conversion Optimization A/B Testing UX Design
Expertise

Skills & Tools

Core Competencies

Brand Strategy
Persona Development
Customer Journey Mapping
Content Strategy
Market Research
Digital Storytelling

Digital Platforms

Google Analytics 4
SEO/SEM
Meta Ads
LinkedIn Ads
Email Marketing

Technical Marketing

UX/UI Principles
A/B Testing
CRO
Funnel Optimization
WordPress
Testimonials

What People Say

"Himani approached our project with a thoughtful balance of creativity and analytical thinking, understanding our audience and proposing actionable strategies tailored to our brand."

"Her contributions were genuinely useful to our business. She has my full recommendation."

KR

Kevin Riffle

Founder, Natural Wave Beverage

Seattle Soda Company
Strategic Thinking Social Marketing Professional Communication
"Himani consistently delivered exceptional work on our SEO initiatives, combining technical expertise with a keen eye for data-driven insights that drove measurable traffic growth."

"A true team player who brings both technical skills and creative problem-solving to every project."

PA

Payal Arora

Marketing Director

Enhance Rank
Technical SEO Data Analytics Team Collaboration

Let's Create Something Amazing

I'm always excited to collaborate on innovative marketing strategies and digital experiences.

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